Vision & Mission

Vision

Our vision is to sustain our position as the market leader in providing heavy earthmoving, construction, power systems and materials handling equipment and in providing the highest levels of after-sales service across UAE with creating a sustainable profit stream for shareholders.

Mission

Product: Supplying diverse products, solutions and after-sales service that are recognized for excellence in the quality and the value.

Customer: Providing esteemed products, customer service and solutions, with a focus on customer-specific needs, and offering value propositions and integrated solutions that are mutually rewarding to meet customer satisfaction and establishing lasting customer relationships.

Owners: To achieve steady growth with improved profitability which gives commensurate returns to the shareholders by adopting continuous process improvement, efficiency measures and benchmarked management practices.

Employees: Establishing a working environment which encourages creativity, innovation and integrity, and developing the talents of our employees so that they can achieve their potential.

Galadari