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What actually determines the true value of heavy equipment: upfront price or long-term durability and support?
In this inaugural episode of Beyond the Machine, Mina Fayez (National Sales Manager – Aerial Equipment at Galadari Trucks & Heavy Equipment) breaks down:
Why evaluating the total cost of ownership matters more than the initial purchase price.
The real cost of machine downtime and why 24/7 service response times win over discounts.
How shifting from a “salesperson” to a “trusted advisor” builds long-term customer partnerships.
What’s next for aerial platforms in the UAE: Electrification, hybrid tech, and predictive telematics.
